Scaling Up eCommerce for this 5000-Sku Retail Empire

Slow Mobile Site

In 2021, Lashgod had 2 retail locations, been featured in various publications, and have 3 other brands in the eCommerce world.

Their flagship eCommerce store was built on a drag and drop web-builder that was not scalable.

Fast, Scalable SEO
Custom Mobile Site

Throughout Christmas and early spring, we migrated all their products and huge selection of variations over using automation.  In such a big store, there were bound to be issues and we worked closely with the team to solve them one by one.

How We Did It

1. Admin and Site Speed Optimization

2. Dedicated Migration Specialists and QAQC

3. North American Support

1. Website Experience

Focus on shoppers experience via UX and UI improvements.

We took over from another developer, who was low cost and low quality.

At first we overhauled the entire website, immediately improving eCommerce performance.

Over the years, we performed the following front-end improvements:

  1. Doubled website loading speed by migrating to Kinsta (Google Cloud Hosting for WooCommerce) and deleting low-budget, slow code
  2. Overhauled the entire website, adding features based on real customer complaints
  3. Optimized the product search bar and a clear way to filter thousands of products
  4. Built “department” pages, like Walmart or Amazon, each department area had different ads and graphics
  5. Custom coding to improve customer communication regarding special products or conditions
  6. Totally unique mobile site that feels great on the thumb
  7. Optimized media across the website and email newsletters
  8. Tap phone numbers to easily call the store and so much more

Before & After Site Metrics after 4 weeks

Wix is slow and bloated

2. Dedicated Migration Specialists and QAQC

As we have also operate our own online brands, we know operational tasks can waste weeks and months due to the lack of enterprise features in WooCommerce and Shopify.

Not only that, the gun industry is challenging for eCommerce.  Shopify, Google Ads and Facebook Ads and mainstream banks won’t support the gun industry.  Products had to be meticulously tracked and serialized.  Licenses are needed to purchase online.

Don’t even get us started on shipping of guns and ammunition and the insurance requirements.

Unlike offshore technologists, we go local, we learned the operations on site.  The shipping printers, the point of sale hardware and even the gift cards had our research and input.

In addition to hardware, there were WooCommerce Admin issues to fix.  We improved the core of WooCommerce:

  1. Provided local phone and on-site IT support for entire staff
  2. Developed solutions for point of sale terminals, stock taking, marketing, payments, chargeback fraud, shipping, supplier tracking and insurance
  3. Reorganized the WordPress Menu so important items are at the top
  4. De-cluttered the notoriously messy WooCommerce Admin UI
  5. Added better SEO capabilities for staff to quickly build up meta content
  6. Developed automation and scripts for various operational tasks
  7. Added over 20 unique, company secret, features to gain an edge over the competition
  8. Added security measures to prevent DDOS and phishing
  9. Cold storage of private information

3. North American Local Support

We are located in Toronto, Canada.  There’s no better way to improve a business than working IN the business.

We provided on site meetings, trainings, and workshop regularly.

This allowed the owner to immediately communicate complex features, build trust and exchange ideas.

We offer the following support packages:

1) Per weekly flat rate with discount; cancel any time

2) Pay as you go




Email Us

No robots here, just humans
Peter Peng

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