Using YouTube for Apparel Marketing in 2022

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Hi everyone, My name is Peter and I run an apparel store called Mango Rabbit with my wife. Below is a graph representing our efforts

This would be my second guest post for EFS as I love getting a catch to connect with fellow operators and marketers (my first one was about Instagram). My first time being featured on the site was about Instagram because we had 1/2 million followers there but it would be interesting to see how YouTube’s algorithm worked in real-time, We’ve recently landed an SEO’d a video that went viral compared 4k views vs 80K! This blog is about how we’ve been using YouTube effectively in our marketing strategy! Here are some tips coming from our experience with YouTube –

Being Real is the Key

Real people on YouTube mean you can’t Photoshop a video. It’s all about being honest, yet cool-grading with the politically correct language that makes sense for your audience of 15-year-olds to understand so they’ll keep watching (and maybe even subscribe!). But when it comes down right – do we really want our masterpiece handed off as real?

It’s one thing to make a mistake on YouTube. The punishment for being “fake” means top-tier YouTubers might do exposés and get millions of views, but this is often quite funny as well!

Experiences with Apparels and Influencers

My wife makes precise reviews for Mango Rabbit and other famous brands. These are 6-9 hr long assignments but it always gets many sales.

I’ve also reached out to several other YouTube influencers hoping they will review our apparels, in exchange for a handsome sum of money. However, no one has replied so far and I think it’s because they do not want dollars or clothes. It’s always about being true to yourself and your beliefs. If you’re a YouTuber who has previously reviewed name brands, but now reviews boutique stores then people will say that she is “selling out.” But as I continue searching for good things online myself-we can improve our selection together!

The Instagram and YouTube Comparison for Affiliates

Influencers are making bank on social media and it’s easy to see why. The more links in their captions, the better! Instagram is a great place to promote your affiliate offers and we use them ourselves!

But in between Instagram and YouTube, the latter is my pick!

On our YouTube channel, we also get comments from people thanking us for creating an enjoyable shopping experience that doesn’t feel like they’re being sold to or pressured into buying something unnecessary stuff! This is a rare find these days as most commercials have gone full throttle with hyper-promotion at every turn (even when there isn’t necessarily anything new coming out).

Using YouTube SEO for Better Visibility

Anyone who has ever tried to find a video on YouTube knows that the site is huge, with millions of videos uploaded every day. With so much content, it can be difficult to make your videos stand out from the crowd. That’s where YouTube SEO comes in. By optimizing your videos for search, you can increase your chances of being found by potential viewers. There are a number of factors to consider when optimizing your videos, including titles, tags, descriptions, and thumbnails. In addition, you need to ensure that your channel is well organized and easy to navigate. By taking the time to optimize your YouTube channel, you can dramatically increase your chances of being discovered by new viewers.

When it comes to our YouTube channel, we take things pretty seriously. Shooting and editing are fun, but SEO is when we wear professional gloves. Taking care of titles, descriptions, and hashtags is how we ensure that our videos are seen by as many people as possible. We want our channel to be successful, and that means making sure our videos can be found by anyone who is interested in watching them. Taking care of elements like video category, playlists, end cards, and not forgetting location tag is really essential. Search engine optimization is a complex and ever-changing field, but we stay on top of it so that our channel can continue to grow. So if you’re ever curious about how we get our videos to show up in search results, now you know: it’s all thanks to good old-fashioned hard work.

YouTube for Businesses Ranging from Small to Mid-Size

Given increasing PPC costs, I think the YouTube industry will see brands either branch out or dig in.

I am experimenting with workflows and fellow businesses to build YouTube channels that scale smoothly for small and mid-size businesses. Hopefully, I’ll write to you guys with good news in the future.

Summing Up

Let me know what Do Ya Think?

If you have time, please visit www.ShopMangoRabbit.com or drop a line at hi@ShopMangoRabbit.com. Your feedback on our shop is very valuable and means a lot to us!

Thanks for reading!
Yours Truly,
Peter Peng and Kerina Wang
hi@ShopMangoRabbit.com
www.ShopMangoRabbit.com
www.KerinaMango.com (Kerina)
www.LucasCreatives.com (Peter)