Hi guys, this is meant to be a standard tutorial for Maximizing Product SEO for WooCommerce just for LASHGOD.ca

This is meant to reflect the fact that we have a list of keywords that Raq want the website to rank higher for and also we have stiff competition for our own keyword “LASHGOD”.

First, here’s the initial raw keyword list as a reference:

Consider these the “CORE WORDS”; try to consistently pepper them in our website

STEP 1 – Go to Products Tab for Newest Products

You know which NEW products are getting attention, so you can decide which ones to focus on

Step 2 – Add 1 or 2 SIMPLE Focus Keywords for products

It’s usually not feasible to write 1500+ words and have 5 keywords which will have to be peppered into the words.  Pick a basic, SIMPLE, focus keyword.  Otherwise it will be impossible to get a decent score.  Other related words will organically be in the article.

IMPORTANT: Picking a keyword via Rankmath does not actually tell Google anything! They are just “scoring” your writing in their own way.  Google analyzes your article/product in it’s own secret way and all SEO-software are just making educated guesses!  Google’s rules change yearly.  Just write good wholesome content consistently and you will do fine!

Scroll down and find the focus keyword.

Rankmath butchered the wording here, they are just talking about your “Snippet”.  The official term for how Google summarizes your article.

Here’s an easy rule of thumb to follow:

For product descriptions, write a short, 2-3 sentence paragraph that has your keyword + some of your core words.  Throw in some longer words if you want, but most times you will high the character limit (160 characters, less on mobile).

Example:

This trick avoids the need to manually hit “SNIPPET” and edit because Google just guesses that your first 2-3 sentences are a good “SEO Meta Description”.  But if you need to, you can always do this work twice.

Raq and the senior team can only write so much.  For the BOTTOM part of the product, fill it up with more of the longer keywords.  Highly recommended to write in a clear and concise manner.

Remember: GOOGLE KNOWS HUMANS vs BOTS, it’s their core business.  So just get your humans to scroll and pause on your writing.

This is the hardest part IMO, because in this era, nobody really wants to waste their time reading.

Tip 1:  Go ahead and use AI but beware of the “junk writing”, clean it up before use!

A human needs to cut this down.  The issue with language models is that it just mimics what “looks” to be right based on copying patterns of other people’s writing.  It will cause mistakes and it will not have any new or interesting LASHGOD-specific information for you.  It will not ANALYZE LASHGOD for you.  Google’s algorithm has to adjust to the flood of junk writing from AI these coming years as Google Search becomes less useful vs Social Media Search.

Tip 2: Write About & Link to Related or Other LASHGOD Top Sellers

This has a neat benefit of filling up keywords, adding links to our own business, and actually could help people make a better purchase decision

Tip 3: Link to informative and genuinely useful resources for Lash Techs & customers

This is IMO, the hardest part to scale, because it really is the difference between good & great content.  If you have the resources and the time for this AFTER you’ve already saturated your socials, this would be something you may consider.

Tip 4: THE BEST CONTENT & WRITING LIVES on LASHGOD’S INSTAGRAM; USE IT!

Know what’s interesting, trending and viral is important to gain real viewers and distinction between your content vs AI content.  USE THE SOCIAL MEDIA CONTENT ON YOUR WOOCOMMERCE SEO!

Step 5 – Publish and Send to Managers for Approval

Step 6 – Locate the Next Batch of TOP SELLERS or NEW PRODUCTS to SEO

Top Sellers can be found here:

https://lashgod.ca/product-category/lashgod/best-sellers-lashgod/

After this list is complete, we can use Google GA4 to share further top sellers

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Peter Peng

Owner of Lucas Creatives Inc.
Tech & business junkie.
Former engineer, Shopify owner and developer.
Currently focused on social media automation.

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